Jack Wills

I know what you're all thinking... I'm not gay, I just like the catalogues! As far as a clothing catalogue goes, Jack Wills are in a class above the rest with the artistic photography and elegant design.

The two examples that I have included are of completely different size and composition. One contains articles on cultural topics, while the other dedicates more pages of priced goods. Although they both contain considered photography, the manner in which they are layed out in the composition of the book differs. The one remaining house style feature that is present on both catalogues is the sharp sans serif type that manages to be both bold and elegant on the page. The paper stock is very similar also, a thicker matt paper that feels expensive to the touch. These differences are another example of the originality of the pieces as catalogues, while giving the feel of exclusivity with every edition.