Like most I suppose, an element of wit in a design appeals to my sense of humour and appreciation, giving the communication a greater impact. Like the gutsy identity of 'Serious' waste disposal commissioned by Elmwood, I stumbled upon a logo that works on a similarly crude-but-amusing tone of voice. The logo is A-Style's - an Italian clothing manufacturer that isn't shy of a bit of Gorilla advertising.
Upon more closely inspecting the way that the circles fall on the A, it becomes clear that the stick man formation was no accident. An amusing outcome that certainly couldn't be accused of being safe.
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