The Meat Market

2010 CSAD Degree Show
Fast approaching is the class of '10 design degree show. As a matter of course, our program leaders asked us to pitch our ideas for the show visual concept. In the past the theme has always been centred around the idea of growth or flourish... perfectly acceptable outcomes, yet not without a touch of the flaccid and drab. My group wanted to express the idea of the graduate show as a metaphor. An example that mirrored the experience in a both true and humorous realisation.

We observed that the show is essentially an arena where the graduates show what they can to gain approval and ultimately attempt to sell themselves. This idea of a transaction struck a chord with our group. We have been nurtured and guided as we have grown over our three year period at university to the point where we are ready to be introduced to the industry. The facilitation of the choice is down to the employers, who browse the show and offer to take on (or bid for) the desired student.

What better description of this series of events than the meat market? Where we compete in an arena based on merit and appearance showing the fruits of our education where we aim to gain recognition from the visiting industry.