When the brief was given, it was made clear that UWIC wanted a seasonal card that was welcome to all. As a result of this, it was advised to avoid typical Christian or stereotypical Christmas imagery. Furthermore, it was emphasised how UWIC desire to celebrate this international relationship in a cool, friendly manner.
My response plays on the idea of combining landmarks of five main inhabited continents: Europe, Asia, Oceania, Africa, and the Americas to build a towering structure. The hand drawn rendering adds a playful element to an inclusive gesture.
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