OGC Logo

On the theme of amusing logos, the OGC logo is a great example whether it was intentional or not. The Office of Government Commerce wanted a bold logo that embodied the aims of saving money by “improving value for money by driving up standards and capability in procurement”.
Here is the logo below, where at 90 degrees, the double- entendre is unveiled:


Deliberate or not, it has been said that the column inches generated by this hidden gem have given OGC invaluable exposure as a spokesman for the company dared to call it a success. It may be an example of subliminal gorilla advertising for the brand...

A-Style logo: Rome

Like most I suppose, an element of wit in a design appeals to my sense of humour and appreciation, giving the communication a greater impact. Like the gutsy identity of 'Serious' waste disposal commissioned by Elmwood, I stumbled upon a logo that works on a similarly crude-but-amusing tone of voice. The logo is A-Style's - an Italian clothing manufacturer that isn't shy of a bit of Gorilla advertising.



Upon more closely inspecting the way that the circles fall on the A, it becomes clear that the stick man formation was no accident. An amusing outcome that certainly couldn't be accused of being safe.