Isometric Projection

Isometric projection is a technique more commonly associated with architecture, however the principles have lent to some interesting works in graphic design. While only producing 2D image, the effect of a 3D rendering can be achieved. Examples of this being used in a design situation exist in logotypes and concept packaging roughs. To begin, I have included some examples of this effects in use:

The 3d projection can be worked excellently for the rendering of schematic drawings or diagrams. It gives a sense of perspective on an otherwise flat object.



The cube is a theme well documented in graphic design, but this playful shape above provides a fresh look on the subject, drawing the eye into the suggested space within.


The humble vector image can be given another dimension with a sense of perspective. In my opinion, it retains more of the dignity that can be lost on a simple 2d trace for the purpose of design or portfolio.
An isometric view of an object can be achieved by choosing the viewing direction in a way that the angles between the projection of the x, y, and z axis are all 120°. This will enable an equality and balance between the axis and project the illusion of a 3d object.This technique is a fairly simple way of creating artwork that appears 3d. I may find myself applying this rule when a simple drawing could do with an edge, a characteristic that can take it off the page without the need for specialist software.

Christmas Card

Below is my respose to a Christmas card brief set by UWIC.

When the brief was given, it was made clear that UWIC wanted a seasonal card that was welcome to all. As a result of this, it was advised to avoid typical Christian or stereotypical Christmas imagery. Furthermore, it was emphasised how UWIC desire to celebrate this international relationship in a cool, friendly manner.

My response plays on the idea of combining landmarks of five main inhabited continents: Europe, Asia, Oceania, Africa, and the Americas to build a towering structure. The hand drawn rendering adds a playful element to an inclusive gesture.

Communicating With Infographics

As an incredibly wide field of design that is featured so many times in blogs, I won't try to do the same and attempt to showcase the genre myself. Instead, I have picked a few examples of infographics that use simplicity to present information in an appealing and digestible fashion.



There are so many beautiful pieces of graphical or schematic design in existence, and here I have focused on the more functional side of the subject. The simplistic ease of communication that this coffee guide displays expresses the primary function of the infographic. An instruction graphic that is effortlessly interpreted.



Here I have featured a more complex diagram that is no less easily read. The circular graphs are less friendly than the coffee example, but they show the same expression of the ingredient theme in a different visual style.

The subject of infographics is one that I will explore in more detail, as it is such a fascinating field of communication.

Cardiff Design Festival Awards

What better way to explore the current design coming from Cardiff than to attend the Design Festival Awards. It was a stylish affair, hosted by ex CBBC puppet host extraordinaire Chris Corcoran who revelled in the banter between the creative disciplines. The night took a turn to the surreal when Ragora Khart took to the stage and stunned with their eccentric music, and Gypsie dance moves supported by a belly dancer in character. It was an enjoyable evening, and a great opportunity to view the latest and greatest from Cardiff in a shortlist slide show.
Possibly the highlight of the night from a design perspective was the inspiration talk from Greyworld's Andrew Shobe. I was amazed by the installation concepts alone, but the technicality of the implementation was unbelievable.




These balls are able to ascend up the wires and fall in such a way that can make words and shapes. It is the realisation of a great idea that impresses me most about this installation.



The statue outside the Tate in London plays on the idea of making more out of something that is considered a bit stagnant as a piece of public art (a bronze statue). It is an animatronic figure that can change pose and even mimic the pose of passers by, making more of an impression than the static piece ever could.



Running a stick against railings produces an interesting sound in its own right, but tuning the railings to a song is an exciting twist to this. The fact that it looks so anonymous could give a bored pedestrian a shock if they decide to run a stick across them, producing a tune. The creative thinking behind Greyworld is another class, and inspires me to be more creative in my work.

Stills

A requirement of a current college brief requires us to work with a Cardiff based designer acting as a mentor overseeing the development of ideas. David Lea of Stills design agreed to take on my team, kindly passing on his knowledge to us aspiring final year designers. Visiting Stills has been a valuable tool and insight into the working method of professional designers, as well as a eye opener into the art of taking and interpreting a brief. The studio is a quirky re-developed church building that offers light and spacious open plan working areas. Below are some of the pieces Stills have featured on the website that will inspire my future projects whether it is wit or presentation that is on show:







A few examples of the work they are doing at Stills, Cardiff.